This means the product manager's work objective is not to create the best product, but to use whatever means necessary to obtain traffic."
Because the company's objective is to increase traffic and make money, hence everyone's KPI is also to increase traffic and make money. "I noticed that in various industries, when a product manager graduates and starts working, the company will misguide them. Zhang has stressed simplicity in the app's design, ensuring that it remains aesthetically pleasing to its users.ĭuring a four hour-long speech transcribed and published by WeChat itself this January, Zhang stressed his distaste for products created to drive traffic. This largely seems due to WeChat founder and president Allen Zhang's views on the app's aesthetics. WeChat users only see one to two ads per day through the Moments feature, Tencent's chief strategy officer James Michelle told the business magazine Campaign earlier this year. WeChat has surprisingly few advertisements compared to its peers in the industry.
#Wechat work online series#
Stickers of Winnie the Pooh were removed from WeChat's official sticker gallery after a series of memes compared the cartoon bear to President Xi Jinping, according to AFP. It's worth noting that these stickers are still subject to strict censorship laws. Those artists can watch their fame (and wealth) skyrocket, such as in the case of the Silly Piggy sticker collection allowing its creator River Rui to leave her day job to set up shop as an independent artist, reported by AFP. Those stickers can turn the artist into a celebrity: Fans can even donate via WeChat Pay to the creators of their favorite stickers. While WeChat has an official sticker library, users love the customizable sticker collections that anybody can upload for public consumption. Like Facebook or Apple's iMessage, WeChat offers stickers - cute graphics that can spice up your text conversations.
WeChat's online stickers come with their own backstory. In fact, in China, it's basically impossible to do anything without access to WeChat: It's used to pay for food, order from shops, and is beginning to be used as a virtual ID for social security by the Chinese government, according to the South China Morning Post.Ī report published by Tencent in 2018 says WeChat aims to embed itself in "every moment of the user's daily life, from morning till night, anytime, anywhere." Kimberly Whitler, a marketing professor at the University of Virginia's Darden School of Business, says that it's pretty close to its goal.Ī sticker collection created by a local artist. The major difference is that WeChat has grown from its roots in chatting to grow into a "super-app" that, for users, scratches all the same itches as Facebook, Venmo, Uber, and other services to which Americans are well-accustomed. WeChat, made by Chinese tech giant Tencent Group, first launched in 2011 - two years after WhatsApp.
#Wechat work online code#
If you attend a job fair, there's a good chance you'll scan a WeChat QR code to send in your resume. It hosts apps, or 'Mini Programs,' that allow you to hail a ride or book a doctor's appointment without a separate app. Its payment system is used by vending machines, shops, street vendors and local transit systems. Account icon An icon in the shape of a person's head and shoulders.
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